My response to "Barbie Meets Her Match" Mark Mackinnon. The Global Mail, October 27, 2005.1. Who created it and why?
NewBoy created it because Barbie was banned from most Middle East countries because of her clothing,style and message. Fulla was produced because it fit into the cultural realities of the Arab world.
2. Do people want it?
Young girls in the Middle East love Fulla. She has become a hit, the same as Barbie to Americans. You can buy Fulla cereal, Fulla gum, Fulla bicycles, Fulla bikes, etc. Also since Fulla's clothes are all appropriate you can buy life size clothes for girls!
3. What facts or statistics are used?
In the time between November 2003 and October 2005, 1.5 million Fulla dolls were sold. Fulla was also outselling Barbie by a 40 to 1 margin at a store called Spacetoon in Damascus.
4. What do you think?
I think the purpose behind the Fulla doll is to give Arab girls a doll which fits their culture. Personally, I think it was a very smart investment considering how popular Barbie is in the US. I believe the message in which Fulla gives off to Arabs is much better than the message Barbie gives to American children.
Work Cited
Unknown Artist. “Fulla”. October 6, 2007. Online image. Tunisian Authorities Confiscate Dolls Wearing Hijab. November 21, 2007.
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